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REI | SUMMER 2018 CAMPAIGN
A documentary adventure of a Baja road trip for REI’s Summer 2018 campaign “A Long Way South”. These 4 women were captured making their way down the Baja peninsula stopping to camp, beach, cook, hike, and enjoy the outdoors. Images were used in REI’s printed catalog (over 4 million in distribution) online, on social, in-store and printed on gift cards.
AD: Quinn Ianniciello
Producer: Linda Nordstrom
Styling: Holly Gits
Retouch: Dan Engel
